Job fit
01Do you actually perform this work?
Describe service boundaries and common exclusions in plain language.
Home & Local Services
Qualify the job before the team spends time rediscovering it.
For local services, lead quality depends on fit, coverage, urgency and enough practical context for a useful first response. More form submissions are not valuable if the team must re-qualify every one from scratch.
Lead quality
Customer fit
Authority / outcome
Response workflow
Self-qualification
Answer the questions that determine whether the job is worth routing.
Good qualification reduces wasted response time without turning the site into a long questionnaire.
Coverage
02Do you serve this location?
Make the service area explicit before the customer invests time in a request.
Urgency
03Does timing change the route?
Emergency, scheduled and quote-first jobs may need different handling.
Response state
Tell the customer what happened after submission.
A request is not automatically a scheduled job.
Received
The system accepted the request and preserved its context.
Next: Automated acknowledgement.
Needs qualification
A required fit detail is still missing or uncertain.
Next: Ask a targeted follow-up.
Assigned
A team member or route owns the request.
Next: Prepare quote / schedule / inspection.
Confirmed
The agreed next step is actually scheduled or accepted.
Next: Send practical confirmation details.
Useful enquiry
Enough context for the first response.
Keep the form short, but do not discard information the customer already knows.
- 01
Service or job type.
- 02
Location / coverage context.
- 03
Urgency or preferred timing when relevant.
- 04
A concise description or optional media when useful and permitted.
- 05
A clear acknowledgement that says what happens next.
Next step
Getting leads but spending too much time discovering whether they fit?
Map the questions your team asks on the first call and move only the useful ones into the digital journey.